A 2019 MSc Arts and Cultural Management student from China, Yiwen Chang explains why she chose BSB and this degree in particular, what it's like living in Dijon, and where she thinks her career is headed now, thanks to her BSB experience.
There's nowhere better to study art than in France, the cradle of culture and home to new artistic movements. You'll learn the fundamentals of marketing, finance and management as they are applied to cultural industries all around the world.
The BSB Arts Management Programme (French version) has been ranked the number one Master in Arts Discipline in France. That curriculum has been applied to this English-taught degree programme, providing you with a solid foundation upon which to learn and evolve into a managerial position.
Benefit from an international network of professors and professional speakers. Join fellow students with varied backgrounds and origins, fostering enriching exchanges and shared experiences.
Whether you are aiming for a management role in the cultural and artistic sector or you plan to pursue a more entrepreneurial path, the Master of Science in Arts and Cultural Management will equip you with the professional, cultural and personal skills needed to succeed.
You will have an outstanding opportunity to engage not only in art projects, but also to present them in front of a panel of angel investors via BSB’s incubator The Entrepreneurial Garden (TEG).
In doing so, you will have the possibility to turn a theoretical project into a practical one, whilst simultaneously receiving guidance from highly experienced industry professionals.
This will allow you to learn more about the competitive world of art and cultural management, and how to execute your masterpieces and turn them into a business with the help of experts.
Professors at BSB continuously adapt their teaching methods and curriculum to keep up with the fast pace of change in today’s society. Classwork is often enhanced through case studies, workshops, contemporary debates, field trips, conferences, and guest lectures.
The Master in Arts and Cultural Management is particularly designed to build your contacts and collaborations with artists and cultural professionals across Europe and especially in France.
Socio-economic Context of Arts and Culture
Philosophy of the arts and contemporary debates, sociology of the arts, and cultural economics.
An introduction to arts marketing, strategic marketing for art organisations, arts consumer behaviour, the cultural product and experience, the cultural market, pricing policies, distribution topics and the promotion of the arts.
Cultural Entrepreneurship I
Introduction to the main concept of cultural entrepreneurship and the characteristics of entrepreneurial business modelling in the arts and cultural sector.
Copyright and Intellectual Property
Main legal challenges for the arts, focusing in particular on issues of Intellectual Property and copyright.
Introduction to project budgeting and arts production, with specific sub-sectoral focuses on dedicated sectors.
Cultural Project Engineering
Introduction to event and project management. Organisation of cultural events with local and international professionals.
Research methods for business students and preparation for writing a dissertation.
Cultural Entrepreneurship (2)
Advanced course on arts and cultural entrepreneurship; new trends in entrepreneurship for the arts, ecosystem thinking for entrepreneurship development.
Fundraising for Arts and Culture
Development of a fundraising strategy in cooperation with relevant stakeholders and members of the cultural and creative ecosystem.
Digitalisation and Creative Industries
Use of digitalisation for cultural heritage: preservation, management and enhancement.
Cultural Project Engineering (2)
Advanced course on managing cultural projects.
Sectoral Challenges for the Arts (advanced)
Field trip to Barcelona, Spain, conferences and encounters with professionals providing students with an international perspective on arts management, cultural and creative industries.
Destination Governance and Cultural Tourism
Destination governance and development of tourism strategies in an ecosystem perspective.
Creative Cities and Territorial Development
Evolution of the creative city concept and strategies for increasing the attractiveness of cultural heritage, urban regeneration through cultural entrepreneurship related challenges, territorial cultural governance.
The Master of Science Arts & Cultural Management is aimed at young and mid-career professionals wishing to specialise in arts in the sociological, economic and historical context, combined with a strong knowledge of cultural entrepreneurship, arts marketing, the most recent trends in fundraising, digitalisation, new communication strategies, business models, and cultural project engineering in an international context.
This programme is a mirror programme of the Specialised Masters MS MECIC that is designed by BSB and ranked as the number one Arts Management programme in France. That programme is taught in French and has been running since 1990.
BSB wished to expand the arts and culture spectrum and provide young international talent with the ability to acquire the same skills in creative and cultural management, allowing them to strive in their future career.
100% English taught
Small class size
September to July
Applicants should have a non-French Bachelor’s degree (3 or 4 years) or 240 ECTS.
BSB has rolling admissions, which means you can apply almost any time of year. Our final application deadline is 1 July 2021 if you wish to start classes in 2021.
Tuition fees for the MSc Arts & Cultural Management is €14,000. This rate is guaranteed throughout your course and is all-inclusive covering tuition, academic support, campus facilities, conferences and field trips.
For the September 2023 intake we are offering 29 merit-based scholarships for talented students coming from all around the world.
The sooner you apply, the greater your chances
80% of the scholarships will be distributed proportionately from the 15th of December 2022 to the 15th of April 2023 throughout a monthly assessment made by International Development Division. The residual 20% will be allocated between the 15th of April to the 15th of June on a rolling basis.
Calendar of scholarships will be as follows:
We'd be happy to answer any questions about our programmes, the application process, living in Dijon, or our impressive global alumni network.
Contact us or book a time in our calendar. We look forward to helping you!
Graduates of our Master of Science Arts & Cultural Management typically receive job offers from all over the world. You will be able to work in a large variety of middle management positions in cultural and creative enterprises.
Due to the increasing relevance of creative industries, you will have a rich choice of working in government, non-profit, and commercial agencies that aim to preserve, research and promote cultural heritage and artistic production.
This master's programme equips you with necessary skills to thrive in today’s competitive working environment where you will be expected to have a strong understanding of arts and culture, history and political development of arts, as well as of the socio-economic contexts to apply your knowledge in practice.
Typical job titles our graduates hold include:
Leeana Lancashire Iglesias
As a BSB student, you will receive expert career services equipping you with tools and confidence you'll need to achieve the best professional positions.
Our Career Booster Department offers you:
At BSB, we offer the coaching and support you need to help you excel during your time with us
and find your purpose to fulfil your role in society, in your community and in a company or organisation.
Join our Virtual Open Days and get to know BSB's staff, professors, campus, and more. With on-demand seminars and live interactive sessions, you'll be able to ask any question you might have about our programmes, admissions process, student services and living in France. We can't wait to meet you!
No matter which programme you are in, TEG allows all BSB students to get engaged in practical workshops on a weekly basis, learning how to cultivate new ideas, initiate user testing, and conduct market research. Workshops also cover the practical side of startups such as business planning, human resources, and financial modelling. Not only does this facilitate your overall learning process in lectures and classes, but this opportunity also equips you as a future entrepreneur to learn transferable skills that will help you navigate through challenging business environments in the future.
TEG is also fully equipped with professional tools and facilities such as computers, phones, high-speed internet, a meeting room for active discussions, and a kitchen area.