MSc Arts & Cultural Management

Admissions & Fees
Student Support

Empowering Future Leaders in Arts & Cultural Management

The Master of Science Arts & Cultural Management trains future managers who have a passion and interest for the arts by providing them with the knowledge, experience and skills required to work in cultural and creative industries, both at a national and international level.

By enrolling in this programme, you will gain first-hand experience in cultural event management through participation in several projects that you organise with your classmates. You will acquire direct knowledge of the arts and the creative sector through seminars, visits to cultural events and meetings with industry professionals. You will learn leadership and entrepreneurial skills with the chance to develop your business. You will also spend a week in an exciting European city in our Field Trip.

The programme is based in Dijon, whose beautiful historic centre has been listed as a World Heritage site by UNESCO. It is also a vibrant city full of contemporary music, art, dance and theatre, great food and wine and a huge variety of festivals. Nothing is more than a walk or a tram ride away. Furthermore, our proximity to Paris gives you access to even more epoch-making cultural history and contemporary arts, with Lyon and Switzerland also on our doorstep. Studying in this friendly, creative atmosphere will advance your career in areas like the visual arts, festivals, performing arts, cinema and cultural heritage.
At a glance
1 academic year
Sept - August (courses)
August - Dec (professional thesis + optional internship)
Bachelor's degree in any subject
Next intake:
September 2024
Ideal fit for:
Art lovers and creatives
100% English taught
A welcome message from our Programme Director
Release your creativity!
BSB helps students to become agile, creative, ecologically-conscious managers and entrepreneurs. Whatever your passion, we will prepare you to be confident, autonomous, and ready for an industry that is hungry for talent.
You will work with students from across the world in our English-taught program. Guest lecturers visit from all over Europe and teach alongside professionals active in their respective fields. The mixture of theoretical and practical courses is enhanced by hands-on project management and cultural study visits – from rock to opera, theatre to cinema, contemporary art to cultural heritage. A major highlight is our 4-day field trip to a European city, such as Barcelona, Athens, Berlin and Amsterdam
Students complete a professional thesis and are encouraged to secure an internship, supported by the school. BSB also supports students in their personal and professional development with the PATHFINDER™ initiative and One Health Center. Our campus is known for its friendly, informal atmosphere, a proximity to faculty and vibrant student life.
Nick Ware
Programme Director  

Hear from one of our students

A 2019 MSc Arts and Cultural Management student from China, Yiwen Chang explains why she chose BSB and this degree in particular, what it's like living in Dijon, and where she thinks her career is headed now, thanks to her BSB experience.

Programme benefits

A global approach

As a cradle of culture and home to new artistic movements, France is second to none as a place to study. You'll learn the fundamentals of marketing, finance, fundraising and management as they are applied to cultural industries all around the world.

Learn from the best

The BSB Arts Management Programme (French version) has been ranked the number one Master in Arts Discipline in France. That curriculum has been applied to this English-taught degree programme, providing you with a solid foundation upon which to learn and evolve into a managerial position.

Cultural diversity

BSB holds the triple crown, with EQUIS, AACSB & AMBA accreditations and has been voted number one for student experience in France. It attracts the highest calibre of lecturers and guest speakers.

Distinctive features

  • A field trip to a European capital city with study visits, conferences, events, and meetings with professionals.
  • Visits to a range of internationally-networked cultural institutions in the region.
  • Organisation of a contemporary art exhibition or cultural event that teaches students how to work collaboratively with artists at all levels: project management, communication, logistics.
  • A workshop with artists to develop a joint entrepreneurial project.
  • The very latest issues and developments in the creative industries debated in our sectoral challenges module; understand and analyse the current trends and major debates.
View the curriculum
MSc Arts and Cultural Management Distinctive Feature
The Master of Science Arts & Cultural Management provides over 400 hours of teaching and 50 hours of extracurricular activities.

Achieving Professional Excellence

Whether you are aiming for a management role in the cultural and creative sectors or you plan to pursue a more entrepreneurial path, the Master of Science in Arts and Cultural Management will equip you with the professional, cultural and personal skills needed to succeed.

You will have an outstanding opportunity to develop your own entrepreneurial project, supported by the school, leading to a pitch in front of angel investors at BSB’s incubator The Entrepreneurial Garden (TEG).

In an industry dominated by freelance creatives and young start-ups, you will learn about believing in your ideas and yourself, and gain the confidence to succeed in a highly competitive environment.

Outstanding teaching faculty

You will enjoy a unique balance between academics offering theoretical knowledge and senior-level professionals (entrepreneurs, CEOs of successful companies, industry experts) offering practical advice and guidance.

Moreover, our international faculty and experts either have their own company or are active professionals in top-performing firms. 

A unique combination of theoretical and practical knowledge

Professors at BSB continuously adapt their teaching methods and curriculum to keep up with the fast pace of change. Classwork is enhanced through case studies, boot camps, quizzes, workshops, debates, site visits and field trips. Many modules involve working with a local creative industry on a consultation project: writing a business plan, a marketing strategy, a fundraising proposal.

The Master in Arts and Cultural Management is designed to build your contacts and collaborations with artists and cultural professionals in France and across Europe.

Semester 1

The Arts in context
An introduction to art history, and modules on how philosophers and sociologists have interpreted the arts.

Cultural Policy and Diplomacy
Governmental tools for cultural management – national and international policies, funding, strategy, the market vs state intervention; diplomatic soft power, innovative partnerships, UNESCO.

Arts Marketing
Strategic marketing for arts organisations, audience behaviours, the cultural market, pricing, the physical and digital marketing mix.

Cultural Economics and Cultural Entrepreneurship
Fundamentals of cultural economics, and introduction to cultural entrepreneurship and the characteristics of entrepreneurial business modelling in the arts and cultural sector. Pitching your business ideas.

Copyright and Intellectual Property
Main legal challenges for the arts, focusing in particular on issues of Intellectual Property and copyright

Arts Budgeting
Introduction to project budgeting and arts production, business planning, understanding accounts and financial statements.

Cultural Project Management
Introduction to event and project management. Organisation of cultural events with local and international professionals.

Research Methods
Research methods for business students and preparation for writing a dissertation.

Semester 2

Cultural Entrepreneurship (2)
Advanced course on arts and cultural entrepreneurship; new trends in entrepreneurship for the arts, ecosystem thinking for entrepreneurship development.

Fundraising for Arts and Culture
Development of a fundraising strategy in cooperation with relevant stakeholders and members of the cultural and creative ecosystem.

Innovation in the Creative Industries
Innovations in exhibition and public engagement; creative use of technologies in performing arts; cultural heritage preservation and enhancement.

Cultural Project Management (2)
Advanced course on managing cultural projects with a focus on music festivals; a major live project working with local partners.

Sectoral Challenges for the Arts
Latest thinking in industries like theatre, cinema, video games, museums; debates around sustainability, diversity and inclusiveness.

International Field Trip
Visit to a major European city for encounters and discussions with leading creative professionals; visits to creative industries, entertainment venues, performances and shows.

Cultural Tourism
The role of culture in tourism strategy; stakeholders, communities, governance; the right to culture and heritage contrasted with ecological and social responsibility.

Creative Cities and Territorial Development
Evolution of the creative city concept and strategies for increasing the attractiveness of cultural heritage, urban regeneration through cultural entrepreneurship.

Admissions at a glance

100% English taught

Dijon campus


Small class size


International students

September to July

Entry requirements


Applicants should have a non-French Bachelor’s degree (3 or 4 years) or 240 ECTS.


  • IELTS: 6.0
  • Duolingo: 115
  • TOEIC: 785
  • TOEFL IBTL: 80
Application process

1. Fill in our online application form.
2. Pass the online interview.
3. Receive your admission!

Key Dates

Rolling admissions: open
Final deadline: 12th July 2024 at 12pm
Decision turnaround time: 2 weeks
Welcome Days: To be announced
Classes start: 16th September 2024

FAQs: Frequently Asked Questions

I have no background in art or management, can I apply to this programme?
Yes, our admissions are open for students with all backgrounds. You need to fulfil our academic and language requirements and pass the motivation interview to be admitted. Please make sure to explain clearly in your application why you are passionate about arts and culture.
What is the application deadline?

BSB has rolling admissions, which means you can apply almost any time of year. Our final application deadline is in July each year.

See all FAQs
Programme FAQs

Fees and financial aid

Contact Us

Tuition fees for the MSc Arts & Cultural Management is €15,500. This rate is guaranteed throughout your course and is all-inclusive covering tuition, academic support, campus facilities, conferences and field trips.

Payment plans

Scholarships for international students

For the September 2024 intake, we are offering scholarships which reduce your first year of tuition upto 50%.

The sooner you apply, the greater your chances

Calendar of scholarships will be as follows:

  • December 15th, 2023
  • January 15th, 2024
  • February 15th, 2024
  • March 15th, 2024
  • April 15th, 2023
  • May 15th, 2024
  • June 15th, 2024
Lets Talk
Let's talk!

We'd be happy to answer any questions about our programmes, the application process, living in Dijon, or our impressive global alumni network.

Contact us or book a time in our calendar. We look forward to helping you!

Connections with research and the corporate world

Our faculty includes professors, teacher-researchers, and experts from the business world in order to strengthen the practical dimension of our teaching and enhance your employability.

Career opportunities in France and beyond

Graduates of our Master of Science Arts & Cultural Management typically receive job offers from all over the world. You will be able to work in a large variety of middle management positions in cultural and creative enterprises.

Due to the increasing relevance of creative industries, you will have a rich choice of working in government, non-profit, and commercial agencies that aim to preserve, research and promote cultural heritage and artistic production.

This master's programme equips you with necessary skills to thrive in today’s competitive working environment where you will be expected to have a strong understanding of arts and culture, history and political development of arts, as well as of the socio-economic contexts to apply your knowledge in practice.

Typical job titles our graduates hold include:

  • Managerial positions in the fields of visual arts, performing arts, and cultural heritage
  • Independent consultant in an international and multicultural environment
  • Executive level managers in cultural enterprises and creative industries

Meet our alumni


Constance Sabatier

Coordinateur des Enseignements
Musique Sacrée à Notre-Dame de Paris
BSB class of 2019

Leeana Lancashire Iglesias

Film Production & Acquisition, International Distribution
BSB class of 2019

Yaohan Zhou

Marketing & Key Account Manager
Pingxing International Car Service
BSB class of 2018

BSB Career Booster

As a BSB student, you will receive expert career services equipping you with tools and confidence you'll need to achieve the best professional positions.

Our Career Booster Department offers you:

  • 7 coaches providing help in French, English, Spanish and German.
  • Over 3000 hours of personalised coaching during your studies including an in-depth career assessment.
  • Over 9000 internships and job opportunities available each year.

Your global BSB alumni network


BSB graduates in over 90 countries around the world


of our graduates find a job in less than six months.


Average gross annual salary after graduation from a French business school.


Average gross annual salary after graduation from this BSB MSc programme.

Tailor-made guidance for each student

At BSB, we offer the coaching and support you need to help you excel during your time with us
and find your purpose to fulfil your role in society, in your community and in a company or organisation.

Academic Support

Language Support



Learn all about BSB at our Open Days
Friday & Saturday, March 12 & 13, 2021

Join our Virtual Open Days and get to know BSB's staff, professors, campus, and more. With on-demand seminars and live interactive sessions, you'll be able to ask any question you might have about our programmes, admissions process, student services and living in France. We can't wait to meet you!

Talk to our current students

Spotlight on... The Entrepreneurial Garden (TEG)

No matter which programme you are in, TEG allows all BSB students to get engaged in practical workshops on a weekly basis, learning how to cultivate new ideas, initiate user testing, and conduct market research. Workshops also cover the practical side of startups such as business planning, human resources, and financial modelling. Not only does this facilitate your overall learning process in lectures and classes, but this opportunity also equips you as a future entrepreneur to learn transferable skills that will help you navigate through challenging business environments in the future.

TEG is also fully equipped with professional tools and facilities such as computers, phones, high-speed internet, a meeting room for active discussions, and a kitchen area.

Meet our team
  • International Recruitment Team - Isabelle
    Isabelle Gajac
    Project Manager, International Development
    International Recruitment Team Perishte
    Perishte Dastanova
    Manager, International Recruitment
  • Jade Qi
    Area Manager, China
    Yolande Codo
    Area Manager, Africa
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