The Master of Science Arts & Cultural Management trains future managers who have a passion and interest for the arts by providing them with the knowledge, experience and skills required to work in cultural and creative industries, both at a national and international level.
A 2019 MSc Arts and Cultural Management student from China, Yiwen Chang explains why she chose BSB and this degree in particular, what it's like living in Dijon, and where she thinks her career is headed now, thanks to her BSB experience.
As a cradle of culture and home to new artistic movements, France is second to none as a place to study. You'll learn the fundamentals of marketing, finance, fundraising and management as they are applied to cultural industries all around the world.
The BSB Arts Management Programme (French version) has been ranked the number one Master in Arts Discipline in France. That curriculum has been applied to this English-taught degree programme, providing you with a solid foundation upon which to learn and evolve into a managerial position.
BSB holds the triple crown, with EQUIS, AACSB & AMBA accreditations and has been voted number one for student experience in France. It attracts the highest calibre of lecturers and guest speakers.
Whether you are aiming for a management role in the cultural and creative sectors or you plan to pursue a more entrepreneurial path, the Master of Science in Arts and Cultural Management will equip you with the professional, cultural and personal skills needed to succeed.
You will have an outstanding opportunity to develop your own entrepreneurial project, supported by the school, leading to a pitch in front of angel investors at BSB’s incubator The Entrepreneurial Garden (TEG).
In an industry dominated by freelance creatives and young start-ups, you will learn about believing in your ideas and yourself, and gain the confidence to succeed in a highly competitive environment.
Professors at BSB continuously adapt their teaching methods and curriculum to keep up with the fast pace of change. Classwork is enhanced through case studies, boot camps, quizzes, workshops, debates, site visits and field trips. Many modules involve working with a local creative industry on a consultation project: writing a business plan, a marketing strategy, a fundraising proposal.
The Master in Arts and Cultural Management is designed to build your contacts and collaborations with artists and cultural professionals in France and across Europe.
The Arts in context
An introduction to art history, and modules on how philosophers and sociologists have interpreted the arts.
Cultural Policy and Diplomacy
Governmental tools for cultural management – national and international policies, funding, strategy, the market vs state intervention; diplomatic soft power, innovative partnerships, UNESCO.
Arts Marketing
Strategic marketing for arts organisations, audience behaviours, the cultural market, pricing, the physical and digital marketing mix.
Cultural Economics and Cultural Entrepreneurship
Fundamentals of cultural economics, and introduction to cultural entrepreneurship and the characteristics of entrepreneurial business modelling in the arts and cultural sector. Pitching your business ideas.
Copyright and Intellectual Property
Main legal challenges for the arts, focusing in particular on issues of Intellectual Property and copyright
Arts Budgeting
Introduction to project budgeting and arts production, business planning, understanding accounts and financial statements.
Cultural Project Management
Introduction to event and project management. Organisation of cultural events with local and international professionals.
Research Methods
Research methods for business students and preparation for writing a dissertation.
Cultural Entrepreneurship (2)
Advanced course on arts and cultural entrepreneurship; new trends in entrepreneurship for the arts, ecosystem thinking for entrepreneurship development.
Fundraising for Arts and Culture
Development of a fundraising strategy in cooperation with relevant stakeholders and members of the cultural and creative ecosystem.
Innovation in the Creative Industries
Innovations in exhibition and public engagement; creative use of technologies in performing arts; cultural heritage preservation and enhancement.
Cultural Project Management (2)
Advanced course on managing cultural projects with a focus on music festivals; a major live project working with local partners.
Sectoral Challenges for the Arts
Latest thinking in industries like theatre, cinema, video games, museums; debates around sustainability, diversity and inclusiveness.
International Field Trip
Visit to a major European city for encounters and discussions with leading creative professionals; visits to creative industries, entertainment venues, performances and shows.
Cultural Tourism
The role of culture in tourism strategy; stakeholders, communities, governance; the right to culture and heritage contrasted with ecological and social responsibility.
Creative Cities and Territorial Development
Evolution of the creative city concept and strategies for increasing the attractiveness of cultural heritage, urban regeneration through cultural entrepreneurship.
100% English taught
Dijon campus
30
Small class size
25%
International students
September to July
Academics
Applicants should have a non-French Bachelor’s degree (3 or 4 years) or 240 ECTS.
Language
BSB has rolling admissions, which means you can apply almost any time of year. Our final application deadline is in July each year.
Tuition fees for the MSc Arts & Cultural Management is €15,500. This rate is guaranteed throughout your course and is all-inclusive covering tuition, academic support, campus facilities, conferences and field trips.
For the September 2024 intake, we are offering scholarships which reduce your first year of tuition upto 50%.
The sooner you apply, the greater your chances
Calendar of scholarships will be as follows:
We'd be happy to answer any questions about our programmes, the application process, living in Dijon, or our impressive global alumni network.
Contact us or book a time in our calendar. We look forward to helping you!
Graduates of our Master of Science Arts & Cultural Management typically receive job offers from all over the world. You will be able to work in a large variety of middle management positions in cultural and creative enterprises.
Due to the increasing relevance of creative industries, you will have a rich choice of working in government, non-profit, and commercial agencies that aim to preserve, research and promote cultural heritage and artistic production.
This master's programme equips you with necessary skills to thrive in today’s competitive working environment where you will be expected to have a strong understanding of arts and culture, history and political development of arts, as well as of the socio-economic contexts to apply your knowledge in practice.
Typical job titles our graduates hold include:
Constance Sabatier
Leeana Lancashire Iglesias
Yaohan Zhou
As a BSB student, you will receive expert career services equipping you with tools and confidence you'll need to achieve the best professional positions.
Our Career Booster Department offers you:
At BSB, we offer the coaching and support you need to help you excel during your time with us
and find your purpose to fulfil your role in society, in your community and in a company or organisation.
Join our Virtual Open Days and get to know BSB's staff, professors, campus, and more. With on-demand seminars and live interactive sessions, you'll be able to ask any question you might have about our programmes, admissions process, student services and living in France. We can't wait to meet you!
No matter which programme you are in, TEG allows all BSB students to get engaged in practical workshops on a weekly basis, learning how to cultivate new ideas, initiate user testing, and conduct market research. Workshops also cover the practical side of startups such as business planning, human resources, and financial modelling. Not only does this facilitate your overall learning process in lectures and classes, but this opportunity also equips you as a future entrepreneur to learn transferable skills that will help you navigate through challenging business environments in the future.
TEG is also fully equipped with professional tools and facilities such as computers, phones, high-speed internet, a meeting room for active discussions, and a kitchen area.
