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MSc Arts & Cultural Management

Overview
Curriculum
Admissions & Fees
Employability
Student Support
The Master of Science Arts & Cultural Management trains future managers who have a passion and interest for the arts by providing them with the knowledge, experience and skills required to work in cultural and creative industries, both at a national and international level.

By enrolling in this programme, you will gain first-hand experience in cultural event management via participation in several projects that you organise with your classmates. You will also acquire direct knowledge of the arts and creative sector through seminars and meetings with industry professionals.

This programme is based in Dijon, one of the most important cultural hubs in France whose historic centre has been listed as a World Heritage site by UNESCO. Furthermore, our proximity to Paris gives you exposure to centuries of artistic movements, from baroque and renaissance to impressionism, avant-garde and contemporary design. Studying in this exclusive artistic ecosystem will give you the opportunity to advance your career in the fields of visual arts, performing arts, and cultural heritage.
At a glance
Timeline:
1 academic year
Sept - July (courses)
July - Dec (professional thesis + optional internship)
Eligibility:
Bachelor's degree in any subject
Credits:
60 ECTS
Next intake:
September 2021
Ideal fit for:
Art lovers and creatives
Location:
Dijon
Language:
100% English taught
Fees:
14,000
A welcome message from our Programme Director
Calling all creatives!
BSB is one of the first French institutions in higher education to devote itself to this sector, offering our students a network that has grown and endured for more than 30 years.
You will be taught by professionals as well as academic experts including guest speakers from major European institutions, such as University of Barcelona, City University of London, University of Ingolstadt, University of West Scotland, Catholic University of Milan and University of Ferrara, Italy.
Located on our Dijon campus just over an hour from Paris, Lyon and Basel, you will have the opportunity to come into contact with the most important French and international players in the artistic and cultural sector right in the heart of France, Le Pays de la Culture, where we are sure you will feel at home
ELENA BORIN
Elena Borin
Programme Director  

Hear from one of our students

A 2019 MSc Arts and Cultural Management student from China, Yiwen Chang explains why she chose BSB and this degree in particular, what it's like living in Dijon, and where she thinks her career is headed now, thanks to her BSB experience.

Programme benefits

A global approach

There's nowhere better to study art than in France, the cradle of culture and home to new artistic movements. You'll learn the fundamentals of marketing, finance and management as they are applied to cultural industries all around the world.

Learn from the best

The BSB Arts Management Programme (French version) has been ranked the number one Master in Arts Discipline in France. That curriculum has been applied to this English-taught degree programme, providing you with a solid foundation upon which to learn and evolve into a managerial position.

Cultural diversity

Benefit from an international network of professors and professional speakers. Join fellow students with varied backgrounds and origins, fostering enriching exchanges and shared experiences.

Distinctive features

  • Visits to international companies based in France.
  • Organisation of a contemporary art exhibition or cultural event that teaches students how to work collaboratively with artists at all levels: management, communication, and logistics. For example, the International Festival in Besançon Excentricités in collaboration with the Institute of Fine Arts.
  • One field trip to a European capital city with specific study visits, conferences, events, and meetings with professionals to offer an international perspective on arts management.
  • A workshop with artists to develop a joint entrepreneurial project.
  • Creation of a Cultural Diary: to understand and analyse the current trends and challenges in arts and culture.
View the curriculum
MSc Arts and Cultural Management Distinctive Feature
The Master of Science Arts & Cultural Management provides over 400 hours of teaching and 50 hours of extracurricular activities.

Achieving Professional Excellence

Whether you are aiming for a management role in the cultural and artistic sector or you plan to pursue a more entrepreneurial path, the Master of Science in Arts and Cultural Management will equip you with the professional, cultural and personal skills needed to succeed.

You will have an outstanding opportunity to engage not only in art projects, but also to present them in front of a panel of angel investors via BSB’s incubator The Entrepreneurial Garden (TEG).

In doing so, you will have the possibility to turn a theoretical project into a practical one, whilst simultaneously receiving guidance from highly experienced industry professionals.

This will allow you to learn more about the competitive world of art and cultural management, and how to execute your masterpieces and turn them into a business with the help of experts.

Outstanding teaching faculty

You will enjoy a unique balance between academics offering theoretical knowledge and senior-level professionals (entrepreneurs, CEOs of successful companies, industry experts) offering practical advice and guidance.

Moreover, our international faculty and experts either have their own company or are active professionals in top-performing firms. This allows you to receive a rare opportunity to learn from successful teachers and gain knowledge on how to achieve the best results in a particular field.
Franck Gautherot
The Arts and Cultural Management department is extremely proud to have the founder of Le Consortium Museum, Franck Gautherot, teaching and sharing his professional experience with our students at BSB.

In addition, we have highly qualified teachers who are famous in their field and are ready to share their expertise with you to help you achieve the same level of success.

A unique combination of theoretical and practical knowledge

Professors at BSB continuously adapt their teaching methods and curriculum to keep up with the fast pace of change in today’s society. Classwork is often enhanced through case studies, workshops, contemporary debates, field trips, conferences, and guest lectures.

The Master in Arts and Cultural Management is particularly designed to build your contacts and collaborations with artists and cultural professionals across Europe and especially in France.

Semester 1

Socio-economic Context of Arts and Culture
Philosophy of the arts and contemporary debates, sociology of the arts, and cultural economics.

Arts Marketing
An introduction to arts marketing, strategic marketing for art organisations, arts consumer behaviour, the cultural product and experience, the cultural market, pricing policies, distribution topics and the promotion of the arts.

Cultural Entrepreneurship I
Introduction to the main concept of cultural entrepreneurship and the characteristics of entrepreneurial business modelling in the arts and cultural sector.

Copyright and Intellectual Property
Main legal challenges for the arts, focusing in particular on issues of Intellectual Property and copyright.

Arts Budgeting
Introduction to project budgeting and arts production, with specific sub-sectoral focuses on dedicated sectors.

Cultural Project Engineering
Introduction to event and project management. Organisation of cultural events with local and international professionals.

Business Ethics
Primary concepts, patterns of behaviour and tools associated with business ethics.

Strategic Management
Operational tools and methods to design, implement and evaluate a strategy.

Corporate Governance
Workings of various legal forms of international firms and understanding their implications on governance and management.

Research Methods
Research methods for business students and preparation for writing a dissertation.

Semester 2

Cultural Entrepreneurship (2)
Advanced course on arts and cultural entrepreneurship; new trends in entrepreneurship for the arts, ecosystem thinking for entrepreneurship development.

Fundraising for Arts and Culture
Development of a fundraising strategy in cooperation with relevant stakeholders and members of the cultural and creative ecosystem.

Digitalisation and Creative Industries
Use of digitalisation for cultural heritage: preservation, management and enhancement.

Cultural Project Engineering (2)
Advanced course on managing cultural projects.

Sectoral Challenges for the Arts (advanced)
Field trip to Barcelona, Spain, conferences and encounters with professionals providing students with an international perspective on arts management, cultural and creative industries.

Destination Governance and Cultural Tourism
Destination governance and development of tourism strategies in an ecosystem perspective.

Creative Cities and Territorial Development
Evolution of the creative city concept and strategies for increasing the attractiveness of cultural heritage, urban regeneration through cultural entrepreneurship related challenges, territorial cultural governance.

Programme origins


The Master of Science Arts & Cultural Management is aimed at young and mid-career professionals wishing to specialise in arts in the sociological, economic and historical context, combined with a strong knowledge of cultural entrepreneurship, arts marketing, the most recent trends in fundraising, digitalisation, new communication strategies, business models, and cultural project engineering in an international context. 

This programme is a mirror programme of the Specialised Masters MS MECIC that is designed by BSB and ranked as the number one Arts Management programme in France. That programme is taught in French and has been running since 1990. 

BSB wished to expand the arts and culture spectrum and provide young international talent with the ability to acquire the same skills in creative and cultural management, allowing them to strive in their future career.

Admissions at a glance

100% English taught

Dijon campus

30

Small class size

25%

International students

September to July

Entry requirements


Academics

Applicants should have a non-French Bachelor’s degree (3 or 4 years) or 240 ECTS.

Language

  • IELTS: 6.0
  • TOEIC: 750
  • TOEFL IBTL: 74
  • Duolingo: 95
Application process

1. Fill in our online application form.
2. Pass the online interview.
3. Receive your admission!

Key Dates

Rolling admissions: Apply any time
Final deadline: 1 July 2021
Decision turnaround time: 2 weeks
Welcome Days: 27-28 September 2021
Classes start: 4 October 2021

FAQs: Frequently Asked Questions

I have no background in art or management, can I apply to this programme?
Yes, our admissions are open for students with all backgrounds. You need to fulfil our academic and language requirements and pass the motivation interview to be admitted. Please make sure to explain clearly in your application why you are passionate about arts and culture.
What is the application deadline?

BSB has rolling admissions, which means you can apply almost any time of year. Our final application deadline is 1 July 2021 if you wish to start classes in 2021.

See all FAQs
Programme FAQs

Fees and financial aid

Contact Us

Tuition fees for the MSc Arts & Cultural Management is €14,000. This rate is guaranteed throughout your course and is all-inclusive covering tuition, academic support, campus facilities, conferences and field trips.

Payment plans

Scholarships for international students

For the September 2021 intake we are offering four merit-based scholarships for talented students coming from all around the world.
  • 3 Silver Scholarships (25% reduction of tuition fees) 
  • 1 Gold Scholarships (50% reduction of tuition fees)

The sooner you apply, the greater your chances

  • 15 February 2021 - first deadline
  • 31 March 2021 - second deadline
  • 1 July 2021 - The remaining scholarships, if any, will be awarded at the end of the application period.
Scholarships and financial aid at BSB
Lets Talk
Let's talk!

We'd be happy to answer any questions about our programmes, the application process, living in Dijon, or our impressive global alumni network.

Contact us or book a time in our calendar. We look forward to helping you!

Connections with research and the corporate world

Our faculty includes professors, teacher-researchers, and experts from the business world in order to strengthen the practical dimension of our teaching and enhance your employability.

Career opportunities in France and beyond

Graduates of our Master of Science Arts & Cultural Management typically receive job offers from all over the world. You will be able to work in a large variety of middle management positions in cultural and creative enterprises.

Due to the increasing relevance of creative industries, you will have a rich choice of working in government, non-profit, and commercial agencies that aim to preserve, research and promote cultural heritage and artistic production.

This master's programme equips you with necessary skills to thrive in today’s competitive working environment where you will be expected to have a strong understanding of arts and culture, history and political development of arts, as well as of the socio-economic contexts to apply your knowledge in practice.

Typical job titles our graduates hold include:

  • Managerial positions in the fields of visual arts, performing arts, and cultural heritage
  • Independent consultant in an international and multicultural environment
  • Executive level managers in cultural enterprises and creative industries

Meet our alumni

Constance

Constance Sabatier

Coordinateur des Enseignements
Musique Sacrée à Notre-Dame de Paris
BSB class of 2019
Constance

Leeana Lancashire Iglesias

Film Production & Acquisition, International Distribution
StudioCanal
BSB class of 2019
Constance

Yaohan Zhou

Marketing & Key Account Manager
Pingxing International Car Service
BSB class of 2018

BSB Career Booster


As a BSB student, you will receive expert career services equipping you with tools and confidence you'll need to achieve the best professional positions.

Our Career Booster Department offers you:

  • 7 coaches providing help in French, English, Spanish and German.
  • Over 3000 hours of personalised coaching during your studies including an in-depth career assessment.
  • Over 9000 internships and job opportunities available each year.

Your global BSB alumni network

16,000+

BSB graduates in over 90 countries around the world

93%

of our graduates find a job in less than six months.

€41,000

Average gross annual salary after graduation from a French business school.

€48,000

Average gross annual salary after graduation from this BSB MSc programme.

Tailor-made guidance for each student

At BSB, we offer the coaching and support you need to help you excel during your time with us
and find your purpose to fulfil your role in society, in your community and in a company or organisation.

Academic Support

Language Support

Health
Services

Housing
Support

Learn all about BSB at our Open Days
Friday & Saturday, March 12 & 13, 2021

Join our Virtual Open Days and get to know BSB's staff, professors, campus, and more. With on-demand seminars and live interactive sessions, you'll be able to ask any question you might have about our programmes, admissions process, student services and living in France. We can't wait to meet you!

Spotlight on... The Entrepreneurial Garden (TEG)

No matter which programme you are in, TEG allows all BSB students to get engaged in practical workshops on a weekly basis, learning how to cultivate new ideas, initiate user testing, and conduct market research. Workshops also cover the practical side of startups such as business planning, human resources, and financial modelling. Not only does this facilitate your overall learning process in lectures and classes, but this opportunity also equips you as a future entrepreneur to learn transferable skills that will help you navigate through challenging business environments in the future.

TEG is also fully equipped with professional tools and facilities such as computers, phones, high-speed internet, a meeting room for active discussions, and a kitchen area.

Meet our team
  • International Recruitment Team Michelangelo
    Michelangelo Balicco
    Director, International Recruitment
    International Recruitment Team Camille
    Camille Pelletier
    Manager, International Recruitment
    International Recruitment Team - Isabelle
    Isabelle Gajac
    Assistant, International Recruitment
    International Recruitment Team Perishte
    Perishte Dastanova
    International Recruitment Officer
  • Jade Qi
    Area Manager, China
    Yolande Codo
    Area Manager, Africa
    International Recruitment Team Prakash
    Prakash Saklani
    International Digital Officer
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