The MSc Luxury Management & Innovation provides over 400 hours of teaching and 50 hours of extracurricular activities in areas such as:
Professors at BSB continuously adapt their teaching methods and curriculum to keep up with the fast pace of change in today’s society. Classwork is often enhanced through case studies, workshops, field trips, conferences, and guest lectures. Internships in companies, field trips, and meetings with professionals are integral parts of our programmes. At BSB, we provide you with the soft skills and knowledge to make you agile and responsible managers and to boost your employability.
Discover the dynamics of the luxury environment with a retail safari.
Foundations of Luxury Management
Gain an in-depth understanding of the history of luxury, cultural luxury, traditional and emerging luxury industries.
Disruptive Strategic Management
Operational tools and methods to design, implement and evaluate a disruptive strategy.
Consumer Behaviour & Psychology of Luxury
Understanding consumer segmentation for luxury.
Digital Project Consulting
Enable students to gain an overview of digital disruptions including commerce, e-commerce and marketplace, and the Internet of Things (IoT).
Global Marketing Strategy
Maximisation of company resources in order to exploit competitive advantage.
International Luxury Marketing
Designing and implementing international luxury marketing strategies.
Online & Remote Negotiation
To be able to take into account the complexity of negotiation in a global context.
Detecting and Implementing Business Opportunities
Students will apply their acquired knowledge to product and country- specific case examples that they will face in their future careers.
A case study is a product success story. It tells how a company solved a problem using a specific product, process, method or idea, as with other marketing techniques.
Examine the roles of cutting edge research technologies, digital revolutions, social and political impacts on the luxury landscape.
Choose from a specific track course
Fashion Forecasting, Sustainable Development, Emerging Markets, Gastronomy and Hospitality.
International Business Project
The Mark Challenge is an international luxury business plan competition which presents an opportunity for students to pitch a luxury business idea in front of a professional panel, including potential investors.
Closing Field Trip
We visit a different place each year.
Nestled in the fertile valley of Burgundy, our region is famous for producing vintages reserved for only the wealthiest clientele.
BSB is also home to the exclusive School of Wine and Spirits Business, the first institution dedicated to teaching, research, and tastings in the world.
100% English taught
Small class size
September to July
Applicants should have a non-French Bachelor’s degree in any field (3 or 4 years) or 240 ECTS.
Applicants should have a non French Bachelor’s degree in any field (3 or 4 years) or 240 ECTS.
Tuition fees for the Master of Science Luxury Management & Innovation is €14,000. This rate is guaranteed throughout your course and is all-inclusive covering tuition, academic support, campus facilities, conferences and field trips.
For the September 2023 intake we are offering 29 merit-based scholarships for talented students coming from all around the world.
The sooner you apply, the greater your chances
80% of the scholarships will be distributed proportionately from the 15th of December 2022 to the 15th of April 2023 throughout a monthly assessment made by International Development Division. The residual 20% will be allocated between the 15th of April to the 15th of June on a rolling basis.
Calendar of scholarships will be as follows:
Chief Sustainability Officer
BSB class of 1997
Area Retail Manager
BSB class of 2012
International retail and education assistant
BSB class of 2019
As a BSB student, you will receive expert career services equipping you with tools and confidence you'll need to achieve the best professional positions.
Our Career Booster Department offers you:
At BSB, we offer the coaching and support you need to help you excel during your time with us
and find your purpose to fulfil your role in society, in your community and in a company or organisation.
Whether you know you want to run your own business someday or you’d like to explore your options, BSB will help you acquire the right skills and mindset to take the next step.
Available to all students, The Entrepreneurial Garden (TEG) acts like an incubator, giving you all the tools, connections and support to make your dream come true.
We guide you through two phases of business development.