MSc Artificial Intelligence & Digital Technology Management

Admissions & Fees
Student Support
Taught from our Lyon campus, the Master of Science in Artificial Intelligence & Digital Technology Management enhances your ability to acquire the critical skills needed today to navigate in our increasingly complex and dynamic digital world. This is among the first global programmes specialising in artificial intelligence and digital technology for business management.

Artificial intelligence is already extensively used in most businesses areas (including autonomous robots in warehouses, logistics and supply chains, business analytics and credit scoring), and it is highly prevalent in our private lives in the form of autonomous vehicles, resource matching, recommendation systems or facial recognition. This is a rapidly evolving field exhibiting exponential growth which will soon affect all areas of business and society.
At a glance
1 academic year
Sept - August (courses)
August - Dec (professional thesis + optional internship)
Bachelor's in any subject, preferably computer science
100% English taught
Next intake:
September 2024
A welcome message from our Programme Director
Tackling the challenges of a company's digital evolution
In the MSc AI and DTM, you will take part in a state-of-the-art programme, unique in the digital field worldwide. The course combines both the hard skills for mastering AI and other advanced digital technologies, and the soft skills for leading the digitisation of organisations. Class activities are built on a learning-by-doing principle so you can immediately apply newfound knowledge.
The programme content has been built in coordination with renowned experts to ensure that you will graduate with valuable and cutting-edge skills that companies are actively seeking in the job market.
Upon graduation, you will gain advanced technical skills to either help your future employer take on the challenge of digital transformation or to embark upon your own entrepreneurial venture.
Yann Truong - Programme Director
Yann Truong
Programme Director  
What you will learn

The advent of the information society has put greater emphasis on the importance of data as valuable sources of information for organisations to transform and grow in digitalising environments. As a result, the increasing amount of data and rapidly advancing digital technologies are creating unprecedented opportunities for companies to become more agile, adaptable, and proactive in meeting their customers’ needs and preferences.

This means that future managers in such digitalising environments are expected to be well acquainted with emerging technologies and to acquire the fundamental skills for managing digital technologies in order to support the transformation or the competitive goals of their company. Consequently, this programme is an ideal fit for students who wish to pursue a career in a highly digitalised, fast paced environment.

  • Artificial intelligence and machine learning
  • Collaborative economies in the digital age
  • Using analytical tools to interpret data for business purposes
  • Creativity and innovation management
  • Digital consumer behaviour
  • Writing business plans and pitches
  • Business game simulations
  • Digital entrepreneurship
Distinctive features
This programme is based on highly innovative and broad-vision content that has been designed with authoritative experts and companies from the digital world in Europe.

Sponsored by:
• The French Tech: a local ecosystem promoting digital and technological entrepreneurship.
• Digital League: the local cluster of industries coordinating digital innovation activities for private and public partners.
Whether inside or outside the classroom, you will engage in a combination of learning-by-doing activities, projects and challenges which are designed to help you seize opportunities for value creation.

Our faculty believe in a hands-on approach and base the curriculum around real-life case studies as well as interactions with experts and entrepreneurs.
This programme is taught in Lyon, home to over 4,000 companies, 50,000 jobs and 1,000 researchers. 

Located in France’s second-largest digital hub, BSB’s brand new campus (scheduled to open in September 2021) is modelled after Google’s headquarters, immersing you in a productive business environment of the future.

Discover our MSc Artificial Intelligence & Digital Technology Management

Semester 1

Creativity and innovation management
To be able to apply the techniques of creative and innovative activities in new product/service development.

Business and customer analytics
How to exploit customer data using advanced analytics to interpret data for business purposes.

The digital world: Sociological perspectives on the digital era
Understanding the social implications of digitalisation to become skilled leaders, including the many ethical issues surrounding new technologies.

Artificial intelligence and organisations
To understand the fundamentals of artificial intelligence technologies and how they impact organisations.

Fundamentals of digital technologies: Machine learning, deep learning, blockchain and IoT
To understand major technologies in the digital era and how they shape business processes and transactions.

Advanced digital transformation
To understand the stages of digital transformation within an organisation.

Semester 2

Social media engineering
To be able to design a social media campaign on a major social media platform.

Big data and data mining techniques
Big data management and data mining techniques to transform data into valuable information for a company.

The digital project - coding and field work
The beginning of this course will consist of an introduction to coding using the STEAM approach to problem-solving. The application part will be about programming an autonomous vehicle using block programming.

Platform and digital economics
To be able to analyse the business model of online platforms.

Ethics of technology
To be able to identify and explain the main ethical issues in technology management.

Digital content challenge
You will be supervised by a technical coach and will develop a fully operational product/service campaign for an institution or a stakeholder.

Field trip
You will attend a major digital event in Europe. Although the event may vary every year, it is expected to take place outside of France or the city of Lyon. The aim is to get an immersive experience in a digital environment.

View admissions criteria
Professors at BSB continuously adapt their teaching methods and curriculum to keep up with the fast pace of change in today’s society. Classwork is often enhanced through case studies, workshops, field trips, conferences, and guest lectures.
Total 60 ECTS credits delivered
400 hours of face-to-face teaching
50 hours of corporate insights
What you will learn
A Global Approach
  • The Master of Science Corporate Finance and Investment Banking provides over 400 hours of teaching
  • 50 hours of corporate insights and extracurricular activities.
Cultural Diversity
  • The Master of Science Corporate Finance and Investment Banking provides over 400 hours of teaching
  • 50 hours of corporate insights and extracurricular activities.

Programme origins

ESC Dijon is created by an entrepreneur, Léon Gadeau, with the support of industrialists and Burgundy wine merchants. It is located at 29 rue Sambin, still our home today.

Second expansion of the school, with the installation of the first Honeywell computer, the creation of a second language laboratory, and an audiovisual room.

ESC Dijon is one of the 14 founding schools of the Chapter of the Conférence des Grandes Ecoles de Commerce.

Creation of CEREN (Centre de Recherche sur l'Entreprise).

Creation of LESSAC: Experimental Laboratory in Social Sciences and Behaviour Analysis.

Creation of the INCUB ’incubator.

On September 1, the Lyon campus opens.

On October 11, ESC Dijon officially becomes BSB - Burgundy School of Business.

Creation of the MSc Digital Leadership in Lyon, the precursor to this degree.

Admissions at a glance

100% English taught

Lyon campus


Small class size


International students

September - July

Entry requirements


Applicants should have a bachelor's degree (3 or 4 years) in any field.


  • IELTS: 6.0
  • Duolingo: 115
  • TOEIC: 785
  • TOEFL IBTL: 80
Application process

1. Fill in our online application form.
2. Pass the online interview.
3. Receive your admission!

Key Dates

Rolling admissions: To be announced
Final deadline: 10th July 2024
Decision turnaround time: 2 weeks
Welcome Days: To be announced
Classes start: 16th September 2024

Fees and financial aid

Contact Us

Tuition fees for the MSc Artificial Intelligence and Digital Technology Management is €15,500. This rate is guaranteed throughout your course and is all-inclusive covering tuition, academic support, campus facilities, conferences and field trips.

Payment plans

Scholarships for international students

For the September 2024 intake, we are offering scholarships which reduce your first year of tuition upto 50%.

The sooner you apply, the greater your chances

Calendar of scholarships will be as follows:

  • December 15th, 2023
  • January 15th, 2024
  • February 15th, 2024
  • March 15th, 2024
  • April 15th, 2023
  • May 15th, 2024
  • June 15th, 2024
Lets Talk
Let's talk!

We'd be happy to answer any questions about our programmes, the application process, living in Dijon, or our impressive global alumni network.

Contact us or book a time in our calendar. We look forward to helping you!

Connections with research and the corporate world

Our faculty includes professors, teacher-researchers, and experts from the business world in order to strengthen the practical dimension of our teaching and enhance your employability.

Career opportunities


Graduates of the Master of Science in Artificial Intelligence & Digital Technology Management will be able to hold various positions, internationally, in the field of digital transformation and technological advancement for SMEs or large corporations.

Career opportunities include:

  • Business founder
  • Digital manager
  • Digital marketer
  • Chief digital officer
  • Digital business development manager
  • Digital innovation manager
  • Digital product manager
  • Consultant in digital transformation
  • Analytics experts

Meet our alumni

Anne-Charlotte Pouponneau

Anne-Charlotte Pouponneau

Digital Transformation Consultant
Sopra Steria Next
BSB class of 2019

Anne-Charlotte Pouponneau

Anthony Ramos

Marketing Executive
MyProtein UK
BSB class of 2019

Anne-Charlotte Pouponneau

Gabrielle Humbert

HRIS Analyst Safety
BSB class of 2019

BSB Career Booster

As a BSB student, you will receive expert career services equipping you with tools and confidence you'll need to achieve the best professional positions.

Our Career Booster Department offers you:

  • 7 coaches providing help in French, English, Spanish and German.
  • Over 3000 hours of personalised coaching during your studies including an in-depth career assessment.
  • Over 9000 internships and job opportunities available each year.

Your global BSB alumni network


BSB graduates in over 90 countries around the world


of our graduates find a job in less than six months.


Average gross annual salary after graduation from a French business school.


Average gross annual salary after graduation from this BSB MSc programme.

Tailor-made guidance for each student

At BSB, we offer the coaching and support you need to help you excel during your time with us
and find your purpose to fulfil your role in society, in your community and in a company or organisation.

Academic Support

Language Support



Talk to our current students
Learn all about BSB at our Open Day
12 & 13 March 2021

Join our Virtual Open Day and get to know BSB's staff, professors, campus, and more. With on-demand seminars and live interactive sessions, you'll be able to ask any question you might have about our programmes, admissions process, student services and living in France. We can't wait to meet you!

Meet our team
  • Patrick Harris
    Manager, International Recruitment
    International Recruitment Team - Isabelle
    Isabelle Gajac
    Project Manager, International Development
    International Recruitment Team Perishte
    Perishte Dastanova
    Manager, International Recruitment
  • Jade Qi
    Area Manager, China
    Yolande Codo
    Area Manager, Africa
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