Overview
Curriculum
Admissions & Fees
Employability
Student Support
The Master of Science in Wine Management is a postgraduate programme fully taught in English that provides an excellent and unique opportunity to recent Bachelor programme graduates with an interest in a wine management career but with no specific prior experience.

The MSc Wine Management is an original programme created by BSB in 2012. Since then, a tremendous amount of work has been put in place to make the MSc Wine Management the best programme in content, faculty and teaching approach. This holistic programme allows students to not only obtain a global vision in the wine industry, but also gain management and financial skills in spirits and beer industries, having an in-depth theoretical and practical knowledge of the international business environment, as well as advanced international management practice. The degree aims to produce corporate specialists, allowing graduates to apply with confidence for all managerial openings in wine, spirits and beer industries.
At a glance
Timeline:
1 academic year
Sept - July (courses)
July - Dec (professional thesis + optional internship)
Eligibility:
Bachelor's in any subject
Language:
100% English taught
Fees:
17,000
Next intake:
September 2022
Location:
Dijon
A welcome message from our Programme Director
Acquire and develop expertise in the
wine, beer and spirits world
Regardless of the nature of your experience and education, if you have a passion for the wine, beer and spirits world, you can have a place amongst us. Even if you don’t have a specific proficiency or if you have already shown interest with only a small amount of professional experience, then the MSc in Wine Management is suited for you. 
Come feel the magic in the production process and learn how to do business in the wine, beers and spirits industry.
By learning the key points of the main operational functions, you will open many doors for your future profession - from working in sales, communications, marketing, management, finance, logistics, even running a wine shop or creating your own business. We are able to provide you with the knowledge you need to achieve your goal.
Pierre Joulie - Programme Director
Pierre Joulie
Programme Director  
Welcome to our world

Study at the heart of our exclusive School of Wine and Spirits Business, the first building dedicated to teaching, research, and tastings in the world!

Our holistic programme allows you to gain management and financial skills in the alcoholic beverage industry alongside in-depth theoretical and practical knowledge of an international business environment.

You will join an unrivalled network of more than 2,000 alumni of the School of Wine and Spirits Business, and nearly 17,000 BSB graduates, connecting you to industry experts all over the world.
Distinctive features
Student icon
Excellent Faculty
And International Dimension
The MSc Wine Management programme is proud to have an excellent teaching faculty with an international background offering theoretical knowledge along with practical advice and guidance. Our international faculty and experts either have their own company or are active professionals in the wine, beer or spirits industry. This allows you to receive a rare opportunity to learn from successful teachers, and gain expertise on how to achieve the best results in this competitive field.
A Premium Learning Environment

The School of Wine & Spirits Business provides excellent facilities - the first of its kind in the world fully dedicated to training and research in wine and spirits management.

  • The Wine & Spirits Business Lab: a behavioural research laboratory dedicated to the world of wines and spirits.
  • The Tasting Room: a fully equipped room for tasting sessions.
  • The Wine Cellar: a display room located at the entrance of the School of Wine, showcasing the greatest vintages from France and elsewhere.
  • Spirits World: an area dedicated to the discovery of spirits.
  • The Business Lounge: an elegant reception area.
Unique Teaching Approach
We offer an active learning method by delivering product knowledge and management training at the same time. You will be engaged in business simulations, real life scenarios in business, financial business plans as well as marketing techniques in spirits and wine. At the end of the programme, you will earn WSET 2 level (Wine & Spirit Education Trust;  WSET 3 is optional).
Academic support
Individual Guidance And Connections
True to BSB’s core values, we provide very specialised and personalised teaching in small groups of 35 students maximum. You will participate in meetings and workshops to build personal professional projects, network, and interact closely with each other and our teaching experts. You'll also embark on field trips to visit wine exhibitions and production companies, allowing you to step out of the classroom and into the real world of this exciting industry.

Training future managers in the wine and spirits industries

FAST PACED CURRICULUM
Professors at BSB continuously adapt their teaching methods and curriculum to keep up with the fast pace of change in today’s society. Classwork is often enhanced through case studies, workshops, field trips, conferences, and guest lectures.
Total 60 ECTS credits delivered
400 hours of face-to-face teaching
60 hours of corporate insights
What you will learn
A Global Approach
  • The Master of Science Corporate Finance and Investment Banking provides over 400 hours of teaching
  • 50 hours of corporate insights and extracurricular activities.
Cultural Diversity
  • The Master of Science Corporate Finance and Investment Banking provides over 400 hours of teaching
  • 50 hours of corporate insights and extracurricular activities.
Semester 1
Wine & Spirits Fundamentals Modules 
  • Grapes & Wines of the World 
  • Spirits & Liqueurs of the World 
  • Viticulture & Oenology 
  • Wine and Spirits Tastings & Field Trips
Wine & Spirits Management Modules 
  • Economic Environment of the Wine Industry 
  • Finance in the Wine & Spirits Industry 
  • Sales & Distribution in the Wine & Spirits Industry 
  • Marketing in the Wine, Beer & Spirits Industry 
  • Wine & Spirits Tourism 
  • Legal Rules in the Wine & Spirits Industry
Practical Approach Modules 
  • Specialist lectures and meetings with industry representatives 
  • Professional project 
  • Field trips in Burgundy, Languedoc and Champagne
BSB Students Wine Management

The MSc Wine Management programme also provides specialist lectures and meetings with industry representatives, holding discussions and seminars on topics such as:

  • Marketing & Distribution Issues
  • Burgundy Producers
  • Sake Tastings and Market
  • New Tasting Approaches: Lebanese Wines

The classrooms are diverse, meaning that each student has an opportunity to learn a new perspective from their peers, leading to a higher growth potential and stronger collegial connections.

Semester 2

Business Development Modules 

  • Business Ethics 
  • Innovation Management 
  • Research Methodology
  • Global Strategy in the Wine & Spirits Industry 
  • Corporate Social Responsibility

Wine Management Modules 

  • Legal Protection: Brand, Model, Design 
  • Introduction to the Law of Contracts 
  • Wine & Spirits Marketing Focus: Asia 
  • Logistics & Distribution

Practical Approach Modules 

  • Wine Business Game 
  • Institutional Tastings, Conferences 
  • Wine Exhibition, Tastings, Field Trips 

Conferences

  • Distribution, wine and culture, jobs and careers
  • Participation in the ProWein fair in Dusseldorf, Germany
  • Participation in the Loire Valley Fair
Semester 3

Professional Thesis and Optional Internship

View admissions criteria

Programme origins

1988
Creation of the International Trade in Wines and Spirits (CIVS) programme, accredited by the CGE for Specialised Masters in 1991.

2004
Creation of the Specialised Master in International Wine and Spirits Trade (CIVS) part-time in Paris.

2008
Creation of the MSc Wine Business, transformed in 2016 into today’s MBA programme.

2009
Creation of the Institute of Wine Management, precursor of the School of Wine and Spirits Business.

2012
Creation of the MSc Wine Management.

2013
On November 15, the School of Wine and Spirits Business (SWSB) opens.

2016
On July 1, opening of the Pavillon 1889 in Beaune, a unique place dedicated to the culture of Burgundy wines (modelled after the Pavillon de la Bourgogne at the Universal Exhibition of Paris in 1889).

2017
Creation of the Wine & Spirits Business MBA.

Admissions at a glance

100% English taught

Dijon campus

30

Small class size

25%

International students

September to July

Entry requirements


Academics

Applicants should have a non-French Bachelor’s degree in any field (3 or 4 years) or 240 ECTS.

Language

  • IELTS: 6.0
  • TOEIC: 750
  • TOEFL IBTL: 74
  • Duolingo: 95
Application process

1. Fill in our online application form.
2. Pass the online interview.
3. Receive your admission!

Key Dates

Rolling admissions: Apply any time
Final deadline: 18 July 2022
Decision turnaround time: 2 weeks
Welcome Days: 16-17 Sept 2022
Classes start: 20 Sept 2022

Fees and financial aid

Contact Us

Tuition fees for the Master of Science Wine Management are €17,000. This rate is guaranteed throughout your course and is all-inclusive covering tuition, academic support, campus facilities, conferences and field trips.

Payment plans

Scholarships for international students

For the September 2022 intake we are offering 4 merit-based scholarships for talented students coming from all around the world.

  • 2 Premier Cru (25% reduction of tuition fees)
  • 2 Grand Cru (50% reduction of tuition fees)

The sooner you apply, the greater your chances

Be quick - we review applicants for potential scholarships each month. Get your application in before the next deadline:

  • 15 December 2021
  • 14 January 2022
  • 15 February 2022
  • 15 March 2022
  • 15 April 2022

Scholarships for international students

For the September 2021 intake we are offering four merit-based scholarships for talented students coming from all around the world.
  • 3 Silver Scholarships (25% reduction of tuition fees)
The sooner you apply, the greater your chances
  • 15 February 2021 - First deadline awarding 60% of the scholarships.
  • 31 March 2021 - Second deadline awarding 40% of the scholarships.
  • 1 July 2021 - The remaining scholarships, if any, will be awarded at the end of the application period.
Scholarships at BSB
Lets Talk
Let's talk!

We'd be happy to answer any questions about our programmes, the application process, living in Dijon, or our impressive global alumni network.

Contact us or book a time in our calendar. We look forward to helping you!

Connections with research and the corporate world

Our faculty includes professors, teacher-researchers, and experts from the business world in order to strengthen the practical dimension of our teaching and enhance your employability.
Wine Management Career Opportunities

Career opportunities

Graduates from the MSc Wine Management will become corporate specialists in the wine and spirits industry, with the knowledge required to sell a product as unique as wine, allowing graduates to hold various positions such as:

  • Brand Manager
  • Import-Export Manager
  • Commercial Agent
  • Administration & Finance Manager
  • Communications Manager
  • Public Relations Manager
  • Wine & Spirits Shop Manager
  • Wine & Spirits Education Specialist

Meet our alumni

Shayna Jacobs, MSc Wine Management, BSB class of 2020

Listen to Shayna from the USA explain what drew her to this Master's programme and to BSB in particular, plus the highlights of her time with us, and what she plans to do next.

Zhouyi An, MSc Wine Management, BSB class of 2019

Listen to Zhouyi from China talk about why she chose this programme, what her dream job is, and what she will remember the most about BSB's programme.

Claudio Gargiulo

Claudio Gargiulo

Manager of Sales
Azienda Agricola Marco Carpineti
BSB class of 2019

Claudio Gargiulo

Kozma Kis Csaba

Founder
Wine Route Transylvania
BSB class of 2019

Claudio Gargiulo

Yafang Zheng

E-commerce Manager
Bacardi China

BSB Career Booster


As a BSB student, you will receive expert career services equipping you with tools and confidence you'll need to achieve the best professional positions.

Our Career Booster Department offers you:

  • 7 coaches providing help in French, English, Spanish and German.
  • Over 3000 hours of personalised coaching during your studies including an in-depth career assessment.
  • Over 9000 internships and job opportunities available each year.

Your global BSB alumni network

16,000+

BSB graduates in over 90 countries around the world

93%

of our graduates find a job in less than six months.

€41,000

Average gross annual salary after graduation from a French business school.

€48,000

Average gross annual salary after graduation from this BSB MSc programme.

Tailor-made guidance for each student

At BSB, we offer the coaching and support you need to help you excel during your time with us
and find your purpose to fulfil your role in society, in your community and in a company or organisation.

Academic Support

Language Support

Health
Services

Housing
Support

Talk to our current students
Meet our team
  • International Recruitment Team Michelangelo
    Michelangelo Balicco
    Director, International Recruitment
    Patrick Harris
    Manager, International Recruitment
    International Recruitment Team - Isabelle
    Isabelle Gajac
    Assistant, International Recruitment
    International Recruitment Team Perishte
    Perishte Dastanova
    International Recruitment Officer
  • Jade Qi
    Area Manager, China
    Yolande Codo
    Area Manager, Africa
    International Recruitment Team Prakash
    Prakash Saklani
    International Digital Officer
    Shelcia Carolyn Samuvel
    Officer - BSB Indian Desk
Schedule a call
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