MSc Sustainable Wine Tourism & Gastronomy

Admissions & Fees
Student Support
Once again a pioneer and constantly on the pulse of the industry’s evolution, the School of Wine & Spirits Business now offers the first postgraduate level programme of its kind in the world.

The MSc Sustainable Wine Tourism & Gastronomy is designed to meet the growing recruitment needs of many wineries and spirits brands that are developing their tourism activities around their region, history and products. Moreover, the pressure on today’s climate creates an urgent need for companies involved in agritourism to recruit employees and managers to lead an effective transition towards a more balanced approach to food production and travel.

This distinctive program is taught by practitioners and academics with experience in sustainable tourism, sustainable wine tourism and sustainable gastronomy. It is built around core courses complemented by visits to companies plus field trips in France and abroad to discover innovative sustainable practices in the food, wine and travel industries.
At a glance
1 academic year
Sept - May (courses)
May - Dec (professional thesis + optional internship)
Bachelor's in any subject
100% English taught
Next intake:
September 2023
A welcome message from our Programme Director
France - the ultimate benchmark for
food, wine and tourism
Ready to make an impact on social, environmental and economic issues and be the changemakers of tomorrow in the wine tourism and gastronomy industries? 
Come study in the heart of the world's most famous food and wine industry in the number one destination for international tourists.
Let’s be honest: the tourism sector was badly hit by the pandemic. Meanwhile, no industry is immune to the challenges of global warming, scarcity of resources, and digital disruption. We believe that sustainability is the solution for the food and wine industry and the travel industry to return to growth and rebuild in a more socially responsible, future-focused fashion.

In this program, you will learn about the concepts of permaculture, sustainable mobility, inter-modality, sustainable accommodation and different sustainable practices applied to both sectors: wine tourism and gastronomy.
Laurence Cogan-Marie
Laurence Cogan-Marie
Programme Director  
Welcome to our world

Study at the heart of our exclusive School of Wine and Spirits Business, the first building dedicated to teaching, research, and tastings in the world!

Our holistic programme allows you to gain management and strategic skills in the travel, food and wine industries alongside in-depth theoretical and practical knowledge of an international business environment.

You will join an unrivalled network of more than 2,000 alumni of the School of Wine and Spirits Business, and nearly 17,000 BSB graduates, connecting you to industry experts all over the world.
Playing an active role in sustainable wine tourism

Field trips included

Tourism is all about places, landscapes and experiences. In order to put your theoretical knowledge to the test, you will embark on study trips in France and abroad, exploring different aspects of the wine tourism and gastronomy industries. For instance, the 2022/23 cohort of students will discover Lyon, Centre Loire, Occitany and Catalonia.

A one-week hackathon

You will have the opportunity to work on the wine tourism strategy of a wine appellation. To carry out this project, you will be sent on-site to discover the characteristics of the area and to work in close collaboration with local tourism and wine industry players.

study msc sustainable wine tourism in france
Distinctive features
Student icon
Excellent Faculty
And International Dimension
The MSc Sustainable Wine Tourism & Gastronomy programme is proud to have an excellent teaching faculty with an international background offering theoretical knowledge along with practical advice and guidance. Our international faculty and experts either have their own company or are active professionals in the food, wine and travel industries. 

This allows you to receive a rare opportunity to learn from successful teachers, and gain expertise on how to achieve the best results in this competitive field.
A Premium Learning Environment

The School of Wine & Spirits Business provides excellent facilities - the first of its kind in the world fully dedicated to training and research in wine and spirits management.

  • The Wine & Spirits Business Lab: a behavioural research laboratory dedicated to the world of wines and spirits.
  • The Tasting Room: a fully equipped room for tasting sessions.
  • The Wine Cellar: a display room located at the entrance of the School of Wine, showcasing the greatest vintages from France and elsewhere.
  • Spirits World: an area dedicated to the discovery of spirits.
  • The Business Lounge: an elegant reception area.
Unique Teaching Approach
We offer an active learning method by delivering product knowledge and management training at the same time, combining theory with practice.

Through this programme, you will gain the knowledge to implement effective sustainability strategies in the wine tourism and gastronomy industries. The curriculum includes feedback from committed professionals, analysis of proven strategies, and participation in business simulations based on real life scenarios.

At the end of the programme, you will also earn WSET 2 level (Wine & Spirit Education Trust;  WSET 3 is optional).
Academic support
Individual Guidance And Connections
True to BSB’s core values, we provide very specialised and personalised teaching in small groups of 35 students maximum. You will participate in meetings and workshops to build personal professional projects, network, and interact closely with each other and our teaching experts. 

You'll also embark on field trips to visit wine exhibitions and production companies, allowing you to step out of the classroom and into the real world of this exciting industry.

Training future managers in the travel, food, wine and spirits industries

BSB provides you with the expertise and confidence to design, implement and manage sustainable tourism programmes.

Semester 1

Academic Modules 

  • Sustainable tourism: history, theory & practices
  • Strategic food & beverage management
  • Sustainable wine tourism: definition & applications
  • Organic, natural wines & impact of global warming on viticultural practices
  • Corporate finance for the tourism & gastronomy industries
  • Entrepreneurship for gastronomy & tourism
  • Grapes & wines of the world


Practical Experiences 

  • Specialist lectures and meetings with industry representatives 
  • Field trips in Occitany & Catalonia
  • Discovery of sustainable businesses in the wine, wine tourism & gastronomy sectors
BSB MSc sustainability food tourism wine degree in france

The MSc Sustainable Wine Tourism & Gastronomy programme also provides specialist lectures and meetings with industry representatives, holding discussions and seminars on topics such as:

  • Marketing & Distribution Issues
  • Burgundy Producers
  • Wine Tastings and Food Pairings
  • New Tasting Approaches: Wines from around the world

The classrooms are diverse, meaning that each student has an opportunity to learn a new perspective from their peers, leading to a higher growth potential and stronger collegial connections.

Semester 2

Academic Modules

  • Sustainable gastronomy
  • Sustainable food tourism
  • Eco-friendly architecture
  • Marketing sustainable wine tourism & gastronomy
  • Digitalisation processes
  • Territorial marketing
  • Food & wine pairing and introduction to sommelery


Hands-on Experiences

  • Business projects in partnership with companies
  • Tourism, wine and culture, and gastronomy fairs
  • One-week intensive immersion in Lyon discovering gastronomy
  • Hackathon in the Loire Valley
Semester 3

Professional Thesis and Optional Internship

MSc wine gastronomy tourism university degree
View admissions criteria
Professors at BSB continuously adapt their teaching methods and curriculum to keep up with the fast pace of change in today’s society. Classwork is often enhanced through case studies, workshops, field trips, conferences, and guest lectures.
Total 60 ECTS credits delivered
400 hours of face-to-face teaching
60 hours of corporate insights

Programme origins

Creation of the International Trade in Wines and Spirits (CIVS) programme, accredited by the CGE for Specialised Masters in 1991.

Creation of the Specialised Master in International Wine and Spirits Trade (CIVS) part-time in Paris.

Creation of the MSc Wine Business, transformed in 2016 into today’s MBA programme.

Creation of the Institute of Wine Management, precursor of the School of Wine and Spirits Business.

Creation of the MSc Wine Management.

On November 15, the School of Wine and Spirits Business (SWSB) opens.

On July 1, opening of the Pavillon 1889 in Beaune, a unique place dedicated to the culture of Burgundy wines (modelled after the Pavillon de la Bourgogne at the Universal Exhibition of Paris in 1889).

Creation of the Wine & Spirits Business MBA.

Creation of the MSc Sustainable Wine Tourism & Gastronomy, the first in the world.

Admissions at a glance

100% English taught

Dijon campus


Small class size


International students

September to July

Entry requirements


International applicants should have a non-French Bachelor’s degree in any field (3 or 4 years) or 240 ECTS.


  • IELTS: 6.0
  • TOEIC: 750
  • TOEFL IBTL: 74
  • Duolingo: 95
Application process

1. Fill in our online application form.
2. Pass the online interview.
3. Receive your admission!

Key Dates

Rolling admissions: Apply any time
Final deadline: 18 July 2022
Decision turnaround time: 2 weeks
Welcome Days: 16-17 Sept 2022
Classes start: 20 Sept 2022

Fees and financial aid

Contact Us

Tuition fees for the Master of Science Sustainable Wine Tourism & Gastronomy are €14,000. This rate is guaranteed throughout your course and is all-inclusive covering tuition, academic support, campus facilities, conferences and field trips.

Payment plans

Scholarships for international students

For the September 2022 intake we are offering 4 merit-based scholarships for talented students coming from all around the world.

  • 2 Premier Cru (25% reduction of tuition fees)
  • 2 Grand Cru (50% reduction of tuition fees)

The sooner you apply, the greater your chances

Be quick - we review applicants for potential scholarships each month. Get your application in before the next deadline:

  • 15 December 2021
  • 14 January 2022
  • 15 February 2022
  • 15 March 2022
  • 15 April 2022

Scholarships for international students

For the September 2021 intake we are offering four merit-based scholarships for talented students coming from all around the world.
  • 3 Silver Scholarships (25% reduction of tuition fees)
The sooner you apply, the greater your chances
  • 15 February 2021 - First deadline awarding 60% of the scholarships.
  • 31 March 2021 - Second deadline awarding 40% of the scholarships.
  • 1 July 2021 - The remaining scholarships, if any, will be awarded at the end of the application period.
Scholarships at BSB
Lets Talk
Let's talk!

We'd be happy to answer any questions about our programmes, the application process, living in Dijon, or our impressive global alumni network.

Contact us or book a time in our calendar. We look forward to helping you!

Connections with research and the corporate world

Our faculty includes professors, teacher-researchers, and experts from the business world in order to strengthen the practical dimension of our teaching and enhance your employability.
study MSc sustainable wine food tourism in france

Career opportunities

Graduates from the MSc Sustainable Wine Tourism & Gastronomy will become specialists in an up-and-coming sector, leading to various positions such as:

  • Sustainable entrepreneur in the wine, wine tourism and food industries
  • Head of wine tourism
  • Head of food tourism
  • Consultant in transitioning to sustainability
  • Sustainable tourism manager
  • Sustainability communication officer
  • Sustainability expert for public institutions
  • Brand manager
  • Public relations manager
  • Wine & spirits eco-shop manager
  • Wine & spirits education specialist

Meet our School of Wine & Spirits Business alumni

Shayna Jacobs, MSc Wine Management, BSB class of 2020

Listen to Shayna from the USA explain what drew her to this Master's programme and to BSB in particular, plus the highlights of her time with us, and what she plans to do next.

Zhouyi An, MSc Wine Management, BSB class of 2019

Listen to Zhouyi from China talk about why she chose this programme, what her dream job is, and what she will remember the most about BSB's programme.

Claudio Gargiulo

Claudio Gargiulo

Manager of Sales
Azienda Agricola Marco Carpineti
BSB class of 2019

Claudio Gargiulo

Kozma Kis Csaba

Wine Route Transylvania
BSB class of 2019

Claudio Gargiulo

Yafang Zheng

E-commerce Manager
Bacardi China

BSB Career Booster

As a BSB student, you will receive expert career services equipping you with tools and confidence you'll need to achieve the best professional positions.

Our Career Booster Department offers you:

  • 7 coaches providing help in French, English, Spanish and German.
  • Over 3000 hours of personalised coaching during your studies including an in-depth career assessment.
  • Over 9000 internships and job opportunities available each year.

Your global BSB alumni network


BSB graduates in over 90 countries around the world


of our graduates find a job in less than six months.


Average gross annual salary after graduation from a French business school.


Average gross annual salary after graduation from this BSB MSc programme.

Tailor-made guidance for each student

At BSB, we offer the coaching and support you need to help you excel during your time with us
and find your purpose to fulfil your role in society, in your community and in a company or organisation.

Academic Support

Language Support



Talk to our current students
Meet our team
  • International Recruitment Team Michelangelo
    Michelangelo Balicco
    Director, International Recruitment
    Patrick Harris
    Manager, International Recruitment
    International Recruitment Team - Isabelle
    Isabelle Gajac
    Assistant, International Recruitment
    International Recruitment Team Perishte
    Perishte Dastanova
    International Recruitment Officer
  • Jade Qi
    Area Manager, China
    Yolande Codo
    Area Manager, Africa
    International Recruitment Team Prakash
    Prakash Saklani
    International Digital Officer
    Shelcia Carolyn Samuvel
    Officer - BSB Indian Desk
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