MSc Luxury Management & Innovation

Admissions & Fees
Student Support
The Master of Science Luxury Management & Innovation is a unique postgraduate programme that transforms students into confident managers in the global luxury industry with a specific focus on innovation and sustainability.

Utilising a rich variety of modules, you will enhance your knowledge, development and application of critical thinking skills as well as practice negotiation skills, problem-solving techniques, and effective decision making.
At a glance
1 academic year
Sept - August (courses)
August - Dec (professional thesis + optional internship)
Bachelor's degree in any subject
100% English taught
Next intake:
September 2024
A welcome message from our Programme Director
Mingle with the world's best
Maintaining a luxury brand or a business requires the ability to create a precise strategy, to attract and inspire customers, as well as to always stay innovative in a dynamic and competitive market.
At BSB, you will cover a broad range of various luxury businesses - from fashion to beauty to gastronomy!
This programme will prepare you for an exciting career at a prestigious brand, equip you with theoretical and practical skills needed to tackle the difficulties of management, and provide you with the confidence to establish a successful brand of your own.
patrice-piccardi luxury management master
Patrice Piccardi
Programme Director  

Learning from the pros

You will enjoy a unique balance between academics offering theoretical knowledge and senior-level professionals (entrepreneurs, CEOs of successful companies, industry experts) offering practical advice and guidance.

Moreover, our international faculty and experts either have their own company or are active professionals in top-performing organisations. This allows you to receive a rare opportunity to learn from successful teachers and gain knowledge on how to achieve the best results in a particular field.

Guided by faculty project leaders, you will work on practical assignments such as proposing new products for a brand, producing a fashion editorial for a magazine, or developing a product innovation - from concept to execution.
You will receive personal support from:

• 9 permanent research professors
• 25 academics, coaches, supervisors, legal partners, accounting experts and local entrepreneurs
• One board of angel investors
MSc Luxury Management & Innovation

Becoming an expert in luxury markets

The MSc Luxury Management & Innovation provides over 400 hours of teaching and 50 hours of extracurricular activities in areas such as:

  • International luxury marketing
  • Persuasive communication and consumer psychology
  • Reinventing luxury
  • Global marketing strategy
  • Trade negotiation
  • Detecting and implementing business opportunities
  • Manufacturing strategies for fashion and luxury brands
View the curriculum

Fast-paced curriculum

Professors at BSB continuously adapt their teaching methods and curriculum to keep up with the fast pace of change in today’s society. Classwork is often enhanced through case studies, workshops, field trips, conferences, and guest lectures. Internships in companies, field trips, and meetings with professionals are integral parts of our programmes. At BSB, we provide you with the soft skills and knowledge to make you agile and responsible managers and to boost your employability.

Semester 1

Field Trip
Discover the dynamics of the luxury environment with a retail safari.

Foundations of Luxury Management
Gain an in-depth understanding of the history of luxury, cultural luxury, traditional and emerging luxury industries.

Disruptive Strategic Management
Operational tools and methods to design, implement and evaluate a disruptive strategy.

Consumer Behaviour & Psychology of Luxury
Understanding consumer segmentation for luxury.

Digital Project Consulting
Enable students to gain an overview of digital disruptions including commerce, e-commerce and marketplace, and the Internet of Things (IoT).

Global Marketing Strategy
Maximisation of company resources in order to exploit competitive advantage.

International Luxury Marketing
Designing and implementing international luxury marketing strategies.

Online & Remote Negotiation
To be able to take into account the complexity of negotiation in a global context.

Semester 2

Detecting and Implementing Business Opportunities
Students will apply their acquired knowledge to product and country- specific case examples that they will face in their future careers.

Business Cases
A case study is a product success story. It tells how a company solved a problem using a specific product, process, method or idea, as with other marketing techniques.

Reinventing Luxury
Examine the roles of cutting edge research technologies, digital revolutions, social and political impacts on the luxury landscape.

Choose from a specific track course
Fashion Forecasting, Sustainable Development, Emerging Markets, Gastronomy and Hospitality.

International Business Project
The Mark Challenge is an international luxury business plan competition which presents an opportunity for students to pitch a luxury business idea in front of a professional panel, including potential investors.

Closing Field Trip
We visit a different place each year.

Distinctive features of this programme


Over the years, Burgundy School of Business has developed long-lasting contacts and partnerships with leading international and national brands. 

These relationships give you the unique opportunity to receive professional training from top-performing companies ahead of your graduation and employment.


Our outstanding professors and industry experts provide detailed training with an active pedagogy approach involving group projects, case studies and role-playing, enabling you to gain real-world experience and apply transferable skills when entering the luxury industry.

You'll receive professional training from experts in top-performing companies that give you the skills you need to meet the concrete needs of the luxury market and boost your employability.


Thanks to the strategic location of our Dijon campus, students can easily visit top luxury centres in industries such as automotive, fashion, wine, jewellery or perfumery in France, as well as famous watchmakers and hospitality companies in Switzerland.

You will take a week-long field trip at the beginning and at the end of the programme, the price of which is included in the tuition fees.


The MSc Luxury Management & Innovation is offered in partnership with Australia’s prestigious Curtin University, recognised for being the number one University for Luxury Management Programmes and in the top five for Marketing Programmes worldwide. 

We are especially proud that the Head of the Marketing School at Curtin attends BSB to deliver his expert opinion, teaching complex material to our students.


Interested in luxury markets? 
You might like exploring our related programmes.

Nestled in the fertile valley of Burgundy, our region is famous for producing vintages reserved for only the wealthiest clientele.

BSB is also home to the exclusive School of Wine and Spirits Business, the first institution dedicated to teaching, research, and tastings in the world.

Admissions at a glance

100% English taught

Dijon campus


Small class size


International students

September to July

Entry requirements


Applicants should have a non-French Bachelor’s degree in any field (3 or 4 years) or 240 ECTS.


  • IELTS: 6.0
  • Duolingo: 115
  • TOEIC: 785
  • TOEFL IBTL: 80
Application process at BSB
Application process

1. Fill in our online application form.
2. Pass the online interview.
3. Receive your admission!

Entry Requirements


Applicants should have a non French Bachelor’s degree in any field (3 or 4 years) or 240 ECTS.

Language requirements

  • IELTS = 6.0
  • TOEIC = 750-785
  • TOEFL IBT = 74-79
  • DuoLingo = 95
  • TOEFL PBT = 550
  • TOEFL CBT = 213


  • Curriculum vitae
  • Cover letter
  • Copy of your last diploma or certificate of current schooling
  • Language level certificates
  • Photocopy of your passport or national identity card
  • Letters of recommendation
Application Process

1. Fill in our online application form.
2. Pass the 20-minute online interview.
3. Receive your admission!

Key Dates

Rolling admissions: open
Final deadline: 12th July 2024 at 12pm
Decision turnaround time: 2 weeks
Welcome Days: To be announced
Classes start: 16th September 2024

Fees and financial aid

Contact Us

Tuition fees for the Master of Science Luxury Management & Innovation is €15,500. This rate is guaranteed throughout your course and is all-inclusive covering tuition, academic support, campus facilities, conferences and field trips.

Payment plans

Scholarships for international students

For the September 2024 intake, we are offering scholarships which reduce your first year of tuition upto 50%.

The sooner you apply, the greater your chances

Calendar of scholarships will be as follows:

  • December 15th, 2023
  • January 15th, 2024
  • February 15th, 2024
  • March 15th, 2024
  • April 15th, 2023
  • May 15th, 2024
  • June 15th, 2024
Lets Talk
Let's talk!

We'd be happy to answer any questions about our programmes, the application process, living in Dijon, or our impressive global alumni network.

Contact us or book a time in our calendar. We look forward to helping you!

Connections with research and the corporate world

Our faculty includes professors, teacher-researchers, and experts from the business world in order to strengthen the practical dimension of our teaching and enhance your employability.

Career opportunities

Graduates of our Master of Luxury Management and Innovation typically receive job offers from some of the world's most prestigious companies and enjoy enviable global careers. Upon successful completion of the programme, you will be able to apply your knowledge and skills in the luxury and premium sectors of fashion, jewellery, tourism, fine wine and spirits, automotive and aviation. Graduates with a specific interest in marketing often go on to enjoy positions such as marketing managers, media planners, brand managers, corporate communication managers and social media community managers.

BSB students have received job offers from top global companies

BSB Job Offers - Renault
BSB Job Offers Chanel
BSB Job Offers Deloitte
societe generale logo
BSB Job Offers IBM
BSB Job Offers Johnson and Johnson
BSB Job Offers L'Oreal
BSB Job Offers Kelloggs
BSB Job Offers Haribo
BSB Job Offers Altran

Meet our alumni

Guerlain Paris


Chief Sustainability Officer
BSB class of 1997



Area Retail Manager
BSB class of 2012

Roger and Gallet


International retail and education assistant
BSB class of 2019

BSB Career Booster

As a BSB student, you will receive expert career services equipping you with tools and confidence you'll need to achieve the best professional positions.

Our Career Booster Department offers you:

  • 7 coaches providing help in French, English, Spanish and German.
  • Over 3000 hours of personalised coaching during your studies including an in-depth career assessment.
  • Over 9000 internships and job opportunities available each year.

Your global BSB alumni network


BSB graduates in over 90 countries around the world


of our graduates find a job in less than six months.


Average gross annual salary after graduation from a French business school.


Average gross annual salary after graduation from this BSB MsC programme.

Tailor-made guidance for each student

At BSB, we offer the coaching and support you need to help you excel during your time with us
and find your purpose to fulfil your role in society, in your community and in a company or organisation.

Academic Support

Language Support



Talk to our current students

Tap into your entrepreneurial spirit

Whether you know you want to run your own business someday or you’d like to explore your options, BSB will help you acquire the right skills and mindset to take the next step.

Available to all students, The Entrepreneurial Garden (TEG) acts like an incubator, giving you all the tools, connections and support to make your dream come true.

We guide you through two phases of business development.


• Measure your ability to become an entrepreneur
• Develop your ideas and establish the viability of your business concept
• Write your business, sales, and marketing plans


• Test your products or services in the field
• Start the process of officially setting up your business
MSc Luxury Management & Innovation
Meet our team
  • International Recruitment Team - Isabelle
    Isabelle Gajac
    Project Manager, International Development
    International Recruitment Team Perishte
    Perishte Dastanova
    Manager, International Recruitment
  • Jade Qi
    Area Manager, China
    Yolande Codo
    Area Manager, Africa
Schedule a call
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